The Fragrance Foundation has announced the addition of a third sub-category, Information Technology, for the 2011 FiFi Technological Breakthrough of the Year Awards. It’s expected that there will be several entries received in this category.

Member companies who submit entries for Technological Breakthrough of the Year are required to make a presentation and be judged by a panel of technical experts. Information Technology joins categories Fragrance Creation and Packaging Technology/Delivery Systems. Submissions for this award are judged on the following criteria: the innovation must have been created in 2010, must be original and must have the potential to move the industry ahead as a whole.

Information Technology includes smartphone apps, computer programs that provide data analysis designed to assist companies with fragrance
development and creation, and interactive information technologies geared to educate and assist consumers in selecting fragrances.

To qualify, the technology must be an entirely new and original concept. In addition, the technology must have been created in 2010 and must be currently on the market, or, if it is not currently on the market, a notarized letter must be submitted confirming that a signed contract has been executed to launch the entry in 2011.

All entries must be received at The Fragrance Foundation by Tuesday, February 1st, 2011.

For more info, go to www.fragrance.org.